Chevrolet The Heartbeat Of America

History Of Chevrolet

The Chevrolet cars began with the auto designs of Louis Chevrolet, a Swiss race car driver. The original founder of General Motors was forced from his position in management, and due to his determined effort to restore his reputation he started to use Louis deigns and creating his own models in 1911. His car models were really successful that he was able to buy a major share of the GM’s stock. In 1916 he became the president of the General Motors Company. Although Chevrolet began as an independent company, it became a part of the General Motors Company.

At first, the Chevrolet cars were being identified and determined by model numbers. However, after the occurrence of World War II, the company finally decided that it will be great for their interest to begin giving their cars real names. Chevrolet was able to develop wide range of car models from two door copes to four-door sedans, mini vans, SUVs, station wagons, sports cars and crossovers. These were the original models, however at the present, station wagons and mini vans were dropped to give way to more popular types.

From the start of the Chevy models, the cars were able to significantly grow both in size and power. The engines that started with four cylinders were upgraded to six cylinders and then the V8 was implemented in 1950s. The early models of the car are very big and are not really fuel efficient.

Then again, as time passes by, fuel has become expensive, finances grew tighter and the company realized the necessity to make something that will not consume too much fuel. They started to downsize and create cars that are smaller and more fuel efficient, which attracted many customers. This was a really smart move.

At the present, the company pays more attention on creating crossover vehicles that can replace the minivan as the modern family car. Crossovers are made to be more fuel efficient, more innovative and modern hence representing the ideology of the dreams of the people. The Travers is an example of one of the popular Chevy models.

Chevy has been capable of creating a reputable and trusted brand that many Americans have trusted for years. They have been through hard times as they need to compete against foreign brands and hike in material prices yet they were able to market their brand effectively and remain on top. Some of the most popular models of Chevrolet that has been in the production for ages are Camaro and Corvette.

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